Fitzrovia & Soho (prime, ~£110/sqft/yr · ≈ $140 PSF/yr USD) is one of 7 London Class A submarkets we track.

  • Fitzrovia & Soho sits at prime tier.
  • Average rent £110/sqft/yr · ≈ $140 PSF/yr USD vs city average 95.
  • Compared submarkets: City of London (trophy), Mayfair & St James's (trophy), King's Cross (prime).

Fitzrovia & Soho vs other London submarkets

Fitzrovia & Soho (prime, ~£110/sqft/yr · ≈ $140 PSF/yr USD) is one of 7 London Class A submarkets we track.

TL;DR

  • Fitzrovia & Soho sits at prime tier.
  • Average rent £110/sqft/yr · ≈ $140 PSF/yr USD vs city average 95.
  • Compared submarkets: City of London (trophy), Mayfair & St James's (trophy), King's Cross (prime).

Side-by-side with peers

**City of London** (trophy, £95/sqft/yr · ≈ $121 PSF/yr USD) — The historic Square Mile — banking, insurance, law. **Mayfair & St James's** (trophy, £165/sqft/yr · ≈ $210 PSF/yr USD) — The deepest hedge fund and family office cluster in EMEA. **King's Cross** (prime, £92/sqft/yr · ≈ $117 PSF/yr USD) — Tech-led estate around the Eurostar terminus. **Shoreditch & Tech Belt** (prime, £80/sqft/yr · ≈ $102 PSF/yr USD) — Old Street to Whitechapel — creative-class spine. **Canary Wharf** (prime, £65/sqft/yr · ≈ $82.6 PSF/yr USD) — Estate-managed banking campus on the Isle of Dogs.

Key facts

cityLondon
submarketFitzrovia & Soho
tierprime
averageRentLocal£110/sqft/yr · ≈ $140 PSF/yr USD
cityClassARentUsd$121/sqft/yr
cityVacancyPct8.6%

Frequently asked questions

What other submarkets compete with Fitzrovia & Soho in London?
City of London, Mayfair & St James's, King's Cross

Related

Editorial provenance

Reviewed by Samuel Okafor — EMEA contributing editor. Last updated 2026-04-15. See our methodology and editorial standards.

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