Fitzrovia & Soho is a prime-tier London submarket with average asking rent around £110/sqft/yr · ≈ $140 PSF/yr USD.

  • Average asking rent: £110/sqft/yr · ≈ $140 PSF/yr USD.
  • Tier: prime.
  • Citywide Class A rent context: £95/sqft/yr · ≈ $121 PSF/yr USD ($121 USD).
  • Citywide vacancy: 8.6% — submarket-level availability is typically tighter at prime tier.

Fitzrovia & Soho, London office rents and availability

Fitzrovia & Soho is a prime-tier London submarket with average asking rent around £110/sqft/yr · ≈ $140 PSF/yr USD.

TL;DR

  • Average asking rent: £110/sqft/yr · ≈ $140 PSF/yr USD.
  • Tier: prime.
  • Citywide Class A rent context: £95/sqft/yr · ≈ $121 PSF/yr USD ($121 USD).
  • Citywide vacancy: 8.6% — submarket-level availability is typically tighter at prime tier.

Where rent sits

Fitzrovia & Soho averages around £110/sqft/yr · ≈ $140 PSF/yr USD for Class A, against a citywide Class A index of 95. As a prime submarket, rent runs at or above city average with mostly tight availability.

Availability dynamics

Media and tech HQs in the heart of the West End. Media holding companies, tech HQs, advertising, post-production, creative agencies.

Key facts

cityLondon
submarketFitzrovia & Soho
tierprime
averageRentLocal£110/sqft/yr · ≈ $140 PSF/yr USD
cityClassARentUsd$121/sqft/yr
cityVacancyPct8.6%

Frequently asked questions

What is the average Class A rent in Fitzrovia & Soho, London?
Around £110/sqft/yr · ≈ $140 PSF/yr USD. The citywide Class A index sits at £95/sqft/yr · ≈ $121 PSF/yr USD.

Related

Editorial provenance

Reviewed by Samuel Okafor — EMEA contributing editor. Last updated 2026-04-15. See our methodology and editorial standards.

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