Fitzrovia & Soho's tenant base is anchored by media holding companies, tech hqs, advertising, post-production, creative agencies.

• Tier: prime.
• Tenant character: Media and tech HQs in the heart of the West End.
• Average rent: £110/sqft/yr · ≈ $140 PSF/yr USD.

TL;DR

• Tier: prime.
• Tenant character: Media and tech HQs in the heart of the West End.
• Average rent: £110/sqft/yr · ≈ $140 PSF/yr USD.

Who clusters here

Media holding companies, tech HQs, advertising, post-production, creative agencies.

What that means for newcomers

Newcomers to Fitzrovia & Soho should expect peer-tenant scrutiny: covenant strength, brand fit, and signage standards are watched closely. Lease-up product underwrites by anchor tenant; secondary tenants typically benefit from anchor halo.

Key facts

Frequently asked questions

What kind of tenants lease in Fitzrovia & Soho?

Media holding companies, tech HQs, advertising, post-production, creative agencies.

Related

• Fitzrovia & Soho — submarket overview
• London — full city profile
• London submarkets — all
• Fitzrovia & Soho — Rents
• Fitzrovia & Soho — Transit
• Fitzrovia & Soho — Amenity
• Fitzrovia & Soho — Buildings

Editorial provenance

Reviewed by Samuel Okafor — EMEA contributing editor. Last updated 2026-04-15. See our methodology and editorial standards.

Primary sources for this page

• CBRE Marketview reports — CBRE
• JLL Office Insight — JLL
• Cushman & Wakefield Marketbeat — Cushman & Wakefield
• Savills World Research — Savills
• Colliers Global Office Outlook — Colliers

Full sources index · Submit a correction

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