South of Market (SOMA) is best-fit for large tech hqs, ai, professional services, banking back-office.

• Tier: trophy.
• Tenant fit: Large tech HQs, AI, professional services, banking back-office.
• Average rent $92/sqft/yr.

TL;DR

• Tier: trophy.
• Tenant fit: Large tech HQs, AI, professional services, banking back-office.
• Average rent $92/sqft/yr.

Best fit

Large tech HQs, AI, professional services, banking back-office.

Less good fit

Cost-sensitive operations and back-office functions are usually a poor fit — the rent premium is real and is paid for brand and address.

Key facts

Frequently asked questions

Is South of Market (SOMA) the right fit for my office?

Large tech HQs, AI, professional services, banking back-office. If your profile aligns, yes. If your priority is cost over address, consider value-tier submarkets first.

Related

• South of Market (SOMA) — submarket overview
• San Francisco — full city profile
• San Francisco submarkets — all
• South of Market (SOMA) — Rents
• South of Market (SOMA) — Tenants
• South of Market (SOMA) — Transit
• South of Market (SOMA) — Amenity

Editorial provenance

Reviewed by Miriam Hollander — Lead market analyst. Last updated 2026-04-15. See our methodology and editorial standards.

Primary sources for this page

• CBRE Marketview reports — CBRE
• JLL Office Insight — JLL
• Cushman & Wakefield Marketbeat — Cushman & Wakefield
• Savills World Research — Savills
• Colliers Global Office Outlook — Colliers

Full sources index · Submit a correction

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• Class A Lease Negotiation — How to negotiate a Class A office lease — the playbook from LOI to signed deal.
• Hybrid Workplace Strategy — How to size, structure, and lease a Class A office for a hybrid workforce.
• ESG / LEED for Tenants — How tenants evaluate, negotiate, and report on ESG performance in a Class A office lease.
• Cross-border Expansion — How to run a coordinated Class A office search across multiple geographies.
• Fit-out Capex — How to budget, sequence, and govern Class A office fit-out">fit-out capex.
• Lease vs Flex — When premium flex (coworking, managed office) beats a conventional Class A lease — and vice versa.