South of Market (SOMA)'s tenant base is anchored by large tech hqs, ai, professional services, banking back-office.

• Tier: trophy.
• Tenant character: The post-2010 tech trophy spine.
• Average rent: $92/sqft/yr.

TL;DR

• Tier: trophy.
• Tenant character: The post-2010 tech trophy spine.
• Average rent: $92/sqft/yr.

Who clusters here

Large tech HQs, AI, professional services, banking back-office.

What that means for newcomers

Newcomers to South of Market (SOMA) should expect peer-tenant scrutiny: covenant strength, brand fit, and signage standards are watched closely. Lease-up product underwrites by anchor tenant; secondary tenants typically benefit from anchor halo.

Key facts

Frequently asked questions

What kind of tenants lease in South of Market (SOMA)?

Large tech HQs, AI, professional services, banking back-office.

Related

• South of Market (SOMA) — submarket overview
• San Francisco — full city profile
• San Francisco submarkets — all
• South of Market (SOMA) — Rents
• South of Market (SOMA) — Transit
• South of Market (SOMA) — Amenity
• South of Market (SOMA) — Buildings

Editorial provenance

Reviewed by Miriam Hollander — Lead market analyst. Last updated 2026-04-15. See our methodology and editorial standards.

Primary sources for this page

• CBRE Marketview reports — CBRE
• JLL Office Insight — JLL
• Cushman & Wakefield Marketbeat — Cushman & Wakefield
• Savills World Research — Savills
• Colliers Global Office Outlook — Colliers

Full sources index · Submit a correction

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