{
  "url": "https://classa.info/topics/trophy-asset-selection",
  "title": "Trophy Asset Selection",
  "description": "How to identify and evaluate trophy Class A assets for a flagship requirement.",
  "oneSentenceAnswer": "A trophy asset is a top-1% Class A building in a Tier 1 market — defined by location, architecture, base-building amenity, certifications, and tenant covenant — and selecting one is a five-axis test, not a single criterion.",
  "tldr": [
    "Trophy is location × architecture × base-building × certifications × tenant mix.",
    "Top 1% of Class A in any Tier 1 market.",
    "Trophy rents run 25–60% above the broader Class A index.",
    "Brand positioning, talent attraction, and partner experience are the real ROI.",
    "Trophy availability is structurally tight — line up early.",
    "Watch for branded-residential conversion risk on older trophy stock."
  ],
  "faqs": [
    {
      "question": "What makes a building trophy?",
      "answer": "The five-axis test: location, architecture, base-building amenity, certifications, and tenant mix. 5/5 is trophy."
    },
    {
      "question": "How much premium does trophy command?",
      "answer": "25–60% above the broader Class A index in the same submarket."
    },
    {
      "question": "Is trophy worth it?",
      "answer": "For HQ and flagship regional hubs, yes. For satellites, almost never."
    },
    {
      "question": "How do I find trophy availability?",
      "answer": "Long-lead-time landlord conversations, often 12–18 months ahead. The best deals are done off-market."
    },
    {
      "question": "What are the risks?",
      "answer": "Conversion to branded residential/hotel on older trophy stock, and overpayment outside lease-up windows."
    }
  ],
  "keyFacts": {
    "spokeGuides": 3,
    "spokeGlossary": 5,
    "spokeTools": 3,
    "cityCoverage": 123
  },
  "pageType": "topic-pillar",
  "lastUpdated": "2026-05-29T16:17:29.065Z",
  "license": "CC BY 4.0 with attribution to Class A Atlas (https://classa.info).",
  "citation": "Source: Class A Atlas (https://classa.info/topics/trophy-asset-selection), updated 2026-05-29T16:17:29.065Z."
}