---
title: "Promote (carry) — Class A Atlas glossary"
description: "Sponsor's share of profits above the hurdle rate."
canonical: https://classa.info/glossary/promote
pageType: glossary
lastUpdated: 2026-04-01T00:00:00.000Z
license: "CC BY 4.0 with attribution to Class A Atlas (https://classa.info)."
---

> Sponsor's share of profits above the hurdle rate.

## TL;DR

- Sponsor's share of profits above the hurdle rate.
- Typical structure: 8% pref to LP, then 50/50 split to a return hurdle, then 30/70 above.

# Promote (carry)

*Investment · Global*

## Short definition

Sponsor's share of profits above the hurdle rate.

## Full definition

Typical structure: 8% pref to LP, then 50/50 split to a return hurdle, then 30/70 above. Promote is the operator's economic engine; structure carefully.

## Why this matters for Class A leasing

Promote (carry) is part of the investment vocabulary that institutional [Class A](/glossary/class-a) occupiers, landlords, and advisers use across Global markets. Understanding it correctly affects how you read lease documents, model occupancy economics, and benchmark deal terms across cities. Class A Atlas tracks regional variation alongside the global standard so [cross-border](/topics/cross-border-expansion) occupiers can translate quickly.

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Citation: Source: Class A Atlas (https://classa.info/glossary/promote), updated 2026-04-01T00:00:00.000Z.