---
title: "Face rent — Class A Atlas glossary"
description: "The headline base rent before concessions."
canonical: https://classa.info/glossary/face-rent
pageType: glossary
lastUpdated: 2026-04-01T00:00:00.000Z
license: "CC BY 4.0 with attribution to Class A Atlas (https://classa.info)."
---

> The headline base rent before concessions.

## TL;DR

- The headline base rent before concessions.
- Face rent is the figure on the brochure.

# Face rent

*Lease economics · Global, APAC*

## Short definition

The headline base rent before concessions.

## Full definition

Face rent is the figure on the brochure. It is rarely the figure that determines economics. In Australia in particular, face rent and [effective rent](/glossary/effective-rent) diverge by 30-40% — only the latter is meaningful.

## Why this matters for Class A leasing

Face rent is part of the lease economics vocabulary that institutional [Class A](/glossary/class-a) occupiers, landlords, and advisers use across Global, APAC markets. Understanding it correctly affects how you read lease documents, model occupancy economics, and benchmark deal terms across cities. Class A Atlas tracks regional variation alongside the global standard so [cross-border](/topics/cross-border-expansion) occupiers can translate quickly.

## See also

- [Effective rent](/glossary/effective-rent)
- [Rent-free period](/glossary/rent-free-period)

## Related guides

- [Negotiating rent-free periods: the playbook](/guides/negotiating-rent-free-periods)
- [APAC leasing conventions: a city-by-city primer](/guides/apac-leasing-conventions)

---

Citation: Source: Class A Atlas (https://classa.info/glossary/face-rent), updated 2026-04-01T00:00:00.000Z.