--- title: "Herzliya Pituach, Tel Aviv — Class A submarket" description: "Tech R&D corridor." canonical: https://classa.info/cities/tel-aviv/herzliya-pituach pageType: neighborhood lastUpdated: 2026-04-15T00:00:00.000Z license: "CC BY 4.0 with attribution to Class A Atlas (https://classa.info)." --- > Herzliya Pituach is a prime-tier Class A submarket of Tel Aviv with average asking rent around ₪180/sqm/mo · ≈ $54.2 PSF/yr USD. ## TL;DR - Tech R&D corridor. - Prime tier — ~₪180/sqm/mo. - Active Class A leasing market with deal flow across major broker desks. # Herzliya Pituach, Tel Aviv — Class A submarket *Tech R&D corridor.* · Tier: prime · Avg rent: ₪180/sqm/mo · ≈ $54.2 PSF/yr USD ## TL;DR - Tech R&D corridor. - Prime tier — ~₪180/sqm/mo. - Active [Class A](/glossary/class-a) leasing market with deal flow across major broker desks. ## Overview Herzliya Pituach anchors Tel Aviv's tech R&D corridor — deep multinational R&D centres (Microsoft, Apple, Intel) and a strong VC-backed startup base. ## Tenant profile Tech R&D (Microsoft, Apple, Intel), AI, cyber, semiconductor design. ## Typical specification 15–40,000 sqft floor plates available across newer Class A stock; 9'+ slab-to-slab and modern MEP common. ## Transit Herzliya (Israel Railways), bus. Multi-modal transit captures the metro's principal professional catchment. ## Amenities Arena Mall, Herzliya Marina. ## Comparable buildings - **Microsoft Israel R&D Center** [](https://www.google.com/maps/search/?api=1&query=Microsoft%20Israel%20R%26D%20Center%2C%2013%20Shenkar%20Street%2C%20Herzliya%2C%20Herzliya%20Pituach%2C%20Tel%20Aviv%2C%20Israel&query_place_id=ChIJkVMYTwRJHRURcpdO2CIMNZ0) - **Apple Israel R&D Center** [](https://www.google.com/maps/search/?api=1&query=Apple%20Israel%20R%26D%20Center%2C%205%20Maskit%20Street%2C%20Herzliya%2C%20Herzliya%20Pituach%2C%20Tel%20Aviv%2C%20Israel&query_place_id=ChIJg6wvFIxIHRUR_tASqvQfcsE) - **Vita Tower** [](https://www.google.com/maps/search/?api=1&query=Vita%20Tower%2C%20Yigal%20Alon%20Street%2C%20Tel%20Aviv-Yafo%2C%20Herzliya%20Pituach%2C%20Tel%20Aviv%2C%20Israel&query_place_id=ChIJJTOEtp9LHRURJ1LlHGmHxfE) ## Where Herzliya Pituach sits in Tel Aviv Herzliya Pituach is one of 5 Class A submarkets we cover in Tel Aviv, classified as prime tier with an average asking rent around ₪180/sqm/mo · ≈ $54.2 PSF/yr USD. Compared with the broader Tel Aviv Class A stock, Herzliya Pituach typically attracts Tech R&D (Microsoft, Apple, Intel), AI, cyber, semiconductor design and competes most directly with the city's other prime submarkets on building specification, transit access, and [amenitisation](/glossary/amenitisation). Adjacent submarkets to study alongside Herzliya Pituach: [Sarona / Da Vinci](/cities/tel-aviv/sarona-da-vinci), [Rothschild & Allenby](/cities/tel-aviv/rothschild-allenby), [Bavli (Azrieli Center)](/cities/tel-aviv/bavli-azrieli), [Ramat Gan (Bursa District)](/cities/tel-aviv/ramat-gan-bursa). The full Tel Aviv submarket atlas is at [/cities/tel-aviv](/cities/tel-aviv). ## Topic deep-dives for Herzliya Pituach For an institutional Class A occupier evaluating Herzliya Pituach, the highest-leverage analyses to commission next are the rent benchmark, the concession-package comparable, and the ESG performance baseline. Class A Atlas covers each as a dedicated topic page for this submarket: - [Herzliya Pituach — ](/cities/tel-aviv/herzliya-pituach/rents-and-availability) - [Herzliya Pituach — ](/cities/tel-aviv/herzliya-pituach/tenant-profile) - [Herzliya Pituach — ](/cities/tel-aviv/herzliya-pituach/transit-and-commute) - [Herzliya Pituach — ](/cities/tel-aviv/herzliya-pituach/amenity-and-lifestyle) - [Herzliya Pituach — ](/cities/tel-aviv/herzliya-pituach/trophy-and-comparables) - [Herzliya Pituach — ](/cities/tel-aviv/herzliya-pituach/fit-out-and-spec) ## Related glossary Terminology specific to Tel Aviv Class A leasing and to the prime tier: [Class A](/glossary/class-a), [Trophy asset](/glossary/trophy-asset), [Effective rent](/glossary/effective-rent), [Concession package](/glossary/concession-package), [TI allowance](/glossary/ti-allowance), [Submarket tier](/glossary/submarket-tier). ## Editorial provenance Reviewed by [**Samuel Okafor**](/about/authors/samuel-okafor) — EMEA contributing editor. Last updated 2026-04-15. See our [methodology](/about/methodology) and [editorial standards](/about/editorial-standards). ### Primary sources for this page - [CBRE Marketview reports](https://www.cbre.com/insights) — CBRE - [JLL Office Insight](https://www.jll.com/en/trends-and-insights) — JLL - [Cushman & Wakefield Marketbeat](https://www.cushmanwakefield.com/en/insights) — Cushman & Wakefield - [Savills World Research](https://www.savills.com/research_articles/) — Savills - [Colliers Global Office Outlook](https://www.colliers.com/en/research) — Colliers [Full sources index](/about/sources) · [Submit a correction](/about/corrections) ## Related topics - [**Class A Lease Negotiation**](/topics/class-a-lease-negotiation) — How to negotiate a Class A office lease — the playbook from LOI to signed deal. - [**Hybrid Workplace Strategy**](/topics/hybrid-workplace-strategy) — How to size, structure, and lease a Class A office for a hybrid workforce. - [**ESG / LEED for Tenants**](/topics/esg-leed-tenants) — How tenants evaluate, negotiate, and report on ESG performance in a Class A office lease. - [**Cross-border Expansion**](/topics/cross-border-expansion) — How to run a coordinated Class A office search across multiple geographies. - [**Fit-out Capex**](/topics/fit-out-capex) — How to budget, sequence, and govern Class A office [fit-out](/topics/fit-out-capex)">fit-out capex. - [**Lease vs Flex**](/topics/lease-vs-flex) — When premium flex (coworking, [managed office](/glossary/managed-office)) beats a conventional Class A lease — and vice versa. --- Citation: Source: Class A Atlas (https://classa.info/cities/tel-aviv/herzliya-pituach), updated 2026-04-15T00:00:00.000Z.