--- title: "Fitzrovia & Soho, London — Class A submarket" description: "Media and tech HQs in the heart of the West End." canonical: https://classa.info/cities/london/fitzrovia-soho pageType: neighborhood lastUpdated: 2026-04-15T00:00:00.000Z license: "CC BY 4.0 with attribution to Class A Atlas (https://classa.info)." --- > Fitzrovia & Soho is a prime-tier Class A submarket of London with average asking rent around £110/sqft/yr · ≈ $140 PSF/yr USD. ## TL;DR - Default West End address for tech and media. - Tottenham Court Road's Elizabeth Line stop transformed accessibility. - Limited but growing trophy supply. # Fitzrovia & Soho, London — Class A submarket *Media and tech HQs in the heart of the West End.* · Tier: prime · Avg rent: £110/sqft/yr · ≈ $140 PSF/yr USD ## TL;DR - Default West End address for tech and media. - Tottenham Court Road's Elizabeth Line stop transformed accessibility. - Limited but growing trophy supply. ## Overview Fitzrovia and Soho are the West End's media-and-tech address. The neighborhood combines period stock, characterful streets, and a small but high-quality [Class A](/glossary/class-a) new-build pipeline along the Tottenham Court Road corridor. ## Tenant profile Media holding companies, tech HQs, advertising, post-production, creative agencies. ## Typical specification Mixed period and new build; 10-25,000 sqft floor plates typical. ## Transit Tottenham Court Road (Elizabeth, Central, Northern), Oxford Circus, Goodge Street. Tottenham Court Road's Elizabeth Line added significant catchment. ## Amenities Soho dining and bar scene, Charlotte Street, Bond Street and Oxford Street retail. ## Comparable buildings - **1 Soho Place** [](https://www.google.com/maps/search/?api=1&query=1%20Soho%20Place%2C%201%20Soho%20Place%2C%20W1D%203BG%2C%20Fitzrovia%20%26%20Soho%2C%20London%2C%20United%20Kingdom&query_place_id=ChIJN74iULMbdkgRS6ARJsHVqCU) - **Marble Arch Place** [](https://www.google.com/maps/search/?api=1&query=Marble%20Arch%20Place%2C%20496%20Oxford%20Street%2C%20W1C%201ND%2C%20Fitzrovia%20%26%20Soho%2C%20London%2C%20United%20Kingdom&query_place_id=Ei53MWMgMW5kLCA0OTQtNDk2IE94Zm9yZCBTdCwgTG9uZG9uIFcxQyAxTEcsIFVLIiMaIQoWChQKEgmJP7LeMgV2SBHCiXasgS_ArBIHdzFjIDFuZA) ## Where Fitzrovia & Soho sits in London Fitzrovia & Soho is one of 7 Class A submarkets we cover in London, classified as prime tier with an average asking rent around £110/sqft/yr · ≈ $140 PSF/yr USD. Compared with the broader London Class A stock, Fitzrovia & Soho typically attracts Media holding companies, tech HQs, advertising, post-production, creative agencies and competes most directly with the city's other prime submarkets on building specification, transit access, and [amenitisation](/glossary/amenitisation). Adjacent submarkets to study alongside Fitzrovia & Soho: [City of London](/cities/london/city-of-london), [Mayfair & St James's](/cities/london/mayfair-st-james), [King's Cross](/cities/london/kings-cross), [Shoreditch & Tech Belt](/cities/london/shoreditch-tech-belt). The full London submarket atlas is at [/cities/london](/cities/london). ## Topic deep-dives for Fitzrovia & Soho For an institutional Class A occupier evaluating Fitzrovia & Soho, the highest-leverage analyses to commission next are the rent benchmark, the concession-package comparable, and the ESG performance baseline. Class A Atlas covers each as a dedicated topic page for this submarket: - [Fitzrovia & Soho — ](/cities/london/fitzrovia-soho/rents-and-availability) - [Fitzrovia & Soho — ](/cities/london/fitzrovia-soho/tenant-profile) - [Fitzrovia & Soho — ](/cities/london/fitzrovia-soho/transit-and-commute) - [Fitzrovia & Soho — ](/cities/london/fitzrovia-soho/amenity-and-lifestyle) - [Fitzrovia & Soho — ](/cities/london/fitzrovia-soho/trophy-and-comparables) - [Fitzrovia & Soho — ](/cities/london/fitzrovia-soho/fit-out-and-spec) ## Related glossary Terminology specific to London Class A leasing and to the prime tier: [Class A](/glossary/class-a), [Trophy asset](/glossary/trophy-asset), [Effective rent](/glossary/effective-rent), [Concession package](/glossary/concession-package), [TI allowance](/glossary/ti-allowance), [Submarket tier](/glossary/submarket-tier). ## Editorial provenance Reviewed by [**Samuel Okafor**](/about/authors/samuel-okafor) — EMEA contributing editor. Last updated 2026-04-15. See our [methodology](/about/methodology) and [editorial standards](/about/editorial-standards). ### Primary sources for this page - [CBRE Marketview reports](https://www.cbre.com/insights) — CBRE - [JLL Office Insight](https://www.jll.com/en/trends-and-insights) — JLL - [Cushman & Wakefield Marketbeat](https://www.cushmanwakefield.com/en/insights) — Cushman & Wakefield - [Savills World Research](https://www.savills.com/research_articles/) — Savills - [Colliers Global Office Outlook](https://www.colliers.com/en/research) — Colliers [Full sources index](/about/sources) · [Submit a correction](/about/corrections) ## Related topics - [**Class A Lease Negotiation**](/topics/class-a-lease-negotiation) — How to negotiate a Class A office lease — the playbook from LOI to signed deal. - [**Hybrid Workplace Strategy**](/topics/hybrid-workplace-strategy) — How to size, structure, and lease a Class A office for a hybrid workforce. - [**ESG / LEED for Tenants**](/topics/esg-leed-tenants) — How tenants evaluate, negotiate, and report on ESG performance in a Class A office lease. - [**Cross-border Expansion**](/topics/cross-border-expansion) — How to run a coordinated Class A office search across multiple geographies. - [**Fit-out Capex**](/topics/fit-out-capex) — How to budget, sequence, and govern Class A office [fit-out](/topics/fit-out-capex)">fit-out capex. - [**Lease vs Flex**](/topics/lease-vs-flex) — When premium flex (coworking, [managed office](/glossary/managed-office)) beats a conventional Class A lease — and vice versa. --- Citation: Source: Class A Atlas (https://classa.info/cities/london/fitzrovia-soho), updated 2026-04-15T00:00:00.000Z.