--- title: "New Town / George Street, Edinburgh — Class A submarket" description: "The asset management trophy spine." canonical: https://classa.info/cities/edinburgh/new-town pageType: neighborhood lastUpdated: 2026-04-15T00:00:00.000Z license: "CC BY 4.0 with attribution to Class A Atlas (https://classa.info)." --- > New Town / George Street is a trophy-tier Class A submarket of Edinburgh with average asking rent around £48/sqft/yr · ≈ $61 PSF/yr USD. ## TL;DR - The asset management trophy spine. - Trophy tier — ~£48/sqft/yr. - Active Class A leasing market with deal flow across major broker desks. # New Town / George Street, Edinburgh — Class A submarket *The asset management trophy spine.* · Tier: trophy · Avg rent: £48/sqft/yr · ≈ $61 PSF/yr USD ## TL;DR - The asset management trophy spine. - [Trophy tier](/topics/trophy-asset-selection) — ~£48/sqft/yr. - Active [Class A](/glossary/class-a) leasing market with deal flow across major broker desks. ## Overview Edinburgh New Town — the UNESCO-listed Georgian grid — anchors the city's asset management trophy core. Baillie Gifford, abrdn, and a deep cluster of fund managers occupy heritage Class A. ## Tenant profile Asset management (Baillie Gifford, abrdn), banking, law firms, professional services. ## Typical specification 15–40,000 sqft floor plates available across newer Class A stock; 9'+ slab-to-slab and modern MEP common. ## Transit Edinburgh Trams (Princes Street, St Andrew Square), Waverley walking distance. Multi-modal transit captures the metro's principal professional catchment. ## Amenities George Street, Princes Street Gardens, St Andrew Square. ## Comparable buildings - **Baillie Gifford HQ (Calton Square)** [](https://www.google.com/maps/search/?api=1&query=Baillie%20Gifford%20HQ%20(Calton%20Square)%2C%20New%20Town%20%2F%20George%20Street%2C%20Edinburgh%2C%20United%20Kingdom%2C%20New%20Town%20%2F%20George%20Street%2C%20Edinburgh%2C%20United%20Kingdom&query_place_id=ChIJUauzqo7Hh0gRJciX1whuAG4) - **abrdn HQ** [](https://www.google.com/maps/search/?api=1&query=abrdn%20HQ%2C%20New%20Town%20%2F%20George%20Street%2C%20Edinburgh%2C%20United%20Kingdom%2C%20New%20Town%20%2F%20George%20Street%2C%20Edinburgh%2C%20United%20Kingdom&query_place_id=ChIJM7wPvJHHh0gRFqKGTggL2S0) - **Standard Life House** [](https://www.google.com/maps/search/?api=1&query=Standard%20Life%20House%2C%20New%20Town%20%2F%20George%20Street%2C%20Edinburgh%2C%20United%20Kingdom%2C%20New%20Town%20%2F%20George%20Street%2C%20Edinburgh%2C%20United%20Kingdom&query_place_id=ChIJ43tQMvXHh0gRWSDVlifSpzc) ## Where New Town / George Street sits in Edinburgh New Town / George Street is one of 5 Class A submarkets we cover in Edinburgh, classified as trophy tier with an average asking rent around £48/sqft/yr · ≈ $61 PSF/yr USD. Compared with the broader Edinburgh Class A stock, New Town / George Street typically attracts Asset management (Baillie Gifford, abrdn), banking, law firms, professional services and competes most directly with the city's other trophy submarkets on building specification, transit access, and [amenitisation](/glossary/amenitisation). Adjacent submarkets to study alongside New Town / George Street: [St James / Quarter](/cities/edinburgh/st-james), [Haymarket](/cities/edinburgh/haymarket), [Lauriston / Quartermile](/cities/edinburgh/lauriston-quartermile), [Fountainbridge / Edinburgh Park](/cities/edinburgh/fountainbridge-edinburgh-park). The full Edinburgh submarket atlas is at [/cities/edinburgh](/cities/edinburgh). ## Topic deep-dives for New Town / George Street For an institutional Class A occupier evaluating New Town / George Street, the highest-leverage analyses to commission next are the rent benchmark, the concession-package comparable, and the ESG performance baseline. Class A Atlas covers each as a dedicated topic page for this submarket: - [New Town / George Street — ](/cities/edinburgh/new-town/rents-and-availability) - [New Town / George Street — ](/cities/edinburgh/new-town/tenant-profile) - [New Town / George Street — ](/cities/edinburgh/new-town/transit-and-commute) - [New Town / George Street — ](/cities/edinburgh/new-town/amenity-and-lifestyle) - [New Town / George Street — ](/cities/edinburgh/new-town/trophy-and-comparables) - [New Town / George Street — ](/cities/edinburgh/new-town/fit-out-and-spec) ## Related glossary Terminology specific to Edinburgh Class A leasing and to the trophy tier: [Class A](/glossary/class-a), [Trophy asset](/glossary/trophy-asset), [Effective rent](/glossary/effective-rent), [Concession package](/glossary/concession-package), [TI allowance](/glossary/ti-allowance), [Submarket tier](/glossary/submarket-tier). ## Editorial provenance Reviewed by [**Class A Atlas Editorial Desk**](/about/authors/class-a-atlas-editorial-desk) — House byline · global editorial team. Last updated 2026-04-15. See our [methodology](/about/methodology) and [editorial standards](/about/editorial-standards). ### Primary sources for this page - [CBRE Marketview reports](https://www.cbre.com/insights) — CBRE - [JLL Office Insight](https://www.jll.com/en/trends-and-insights) — JLL - [Cushman & Wakefield Marketbeat](https://www.cushmanwakefield.com/en/insights) — Cushman & Wakefield - [Savills World Research](https://www.savills.com/research_articles/) — Savills - [Colliers Global Office Outlook](https://www.colliers.com/en/research) — Colliers [Full sources index](/about/sources) · [Submit a correction](/about/corrections) ## Related topics - [**Class A Lease Negotiation**](/topics/class-a-lease-negotiation) — How to negotiate a Class A office lease — the playbook from LOI to signed deal. - [**Hybrid Workplace Strategy**](/topics/hybrid-workplace-strategy) — How to size, structure, and lease a Class A office for a hybrid workforce. - [**ESG / LEED for Tenants**](/topics/esg-leed-tenants) — How tenants evaluate, negotiate, and report on ESG performance in a Class A office lease. - [**Cross-border Expansion**](/topics/cross-border-expansion) — How to run a coordinated Class A office search across multiple geographies. - [**Fit-out Capex**](/topics/fit-out-capex) — How to budget, sequence, and govern Class A office [fit-out](/topics/fit-out-capex)">fit-out capex. - [**Lease vs Flex**](/topics/lease-vs-flex) — When premium flex (coworking, [managed office](/glossary/managed-office)) beats a conventional Class A lease — and vice versa. --- Citation: Source: Class A Atlas (https://classa.info/cities/edinburgh/new-town), updated 2026-04-15T00:00:00.000Z.