# Neighborhood of choice

> Submarket selection driven by talent commute economics.

**Canonical URL:** https://classa.info/glossary/neighborhood-of-choice
**Page type:** glossary
**Last updated:** 2026-04-01T00:00:00.000Z
**License:** CC BY 4.0 with attribution to Class A Atlas (https://classa.info).

## TL;DR
- Submarket selection driven by talent commute economics.
- Modern site selection optimises for the median commute of the target hire, not the founder's preferred address.

## Key facts
- **category**: Strategy
- **regionScope**: Global

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Citation: Source: Class A Atlas (https://classa.info/glossary/neighborhood-of-choice), updated 2026-04-01T00:00:00.000Z.