Where do consumer goods occupiers lease office space in Tokyo?

Most cluster in Shibuya. Rent runs ~50000 JPY/sqft ($113 USD) for trophy and prime stock.

What fit-out spec do consumer goods occupiers run in Tokyo?

Typically high-end at $185–270/sqft.

How much office space per seat should a consumer goods occupier plan in Tokyo?

Plan ~180 sqft per seat blended. A 100-person team typically takes 18,000 sqft.

What NAICS codes describe the consumer goods vertical?

Representative NAICS 2022 codes: 311, 445, 446.

What is the talent index in Tokyo?

84/100. Use the city profile for full detail.

Consumer goods occupiers in Tokyo typically cluster in Shibuya, plan ~180 sqft per seat at high-end fit-out ($185–270/sqft), and pay around 50000 JPY/sqft ($113 USD) on Class A.

Preferred submarket: Shibuya.
Typical fit-out spec: High-end ($185–270/sqft).
Plan ~180 sqft per seat for headcount sizing.
Class A rent context: 50000 JPY/sqft ($113 USD).
Typical lease: 5 years with 4 months rent-free.
Talent depth in Tokyo: 84/100.

Consumer goods office space in Tokyo

Consumer goods occupiers in Tokyo typically cluster in Shibuya, plan ~180 sqft per seat at high-end fit-out">fit-out ($185–270/sqft), and pay around 50000 JPY/sqft ($113 USD) on Class A.

TL;DR

Preferred submarket: Shibuya.
Typical fit-out spec: High-end ($185–270/sqft).
Plan ~180 sqft per seat for headcount sizing.
Class A rent context: 50000 JPY/sqft ($113 USD).
Typical lease: 5 years with 4 months rent-free.
Talent depth in Tokyo: 84/100.

Where they cluster

Consumer goods occupiers in Tokyo typically anchor in Shibuya. Big Tech APAC HQs, gaming, advertising, startups (later-stage).

What they pay

Class A rent in Tokyo runs 50000 JPY/sqft ($113 USD) on a 5-year lease with 4 months free. Prime submarkets sit at or modestly above the city index.

Spec and fit-out

Typical consumer goods fit-out targets high-end specification at $185–270/sqft. Branded reception, full client-facing programming, premium furniture, and specialist AV are standard.

Headcount sizing

Plan around 180 sqft per seat blended (workstation + circulation + amenity). A 100-headcount consumer office in Tokyo typically targets 18,000 sqft of leasable area.

Talent angle

Brand, merchandising, and digital teams gravitate to creative-class submarkets with strong adjacent retail and hospitality. The largest single-language white-collar talent pool in the world. Average all-in compensation for senior knowledge workers indexes 84 vs. New York's 100, though English-fluent bilingual talent commands a premium.

Tax and lease context

Headline corporate tax: 30.6%. Tokyo leases are typically 5-7 years with a 2-year tenant notice. Standard leases are 'fixed-term' (teiki shakuya) or 'ordinary' (futsu shakuya) — fixed-term is increasingly common for Grade A. Rent is base + common-area maintenance billed separately. Restoration to original (genjo kaifuku) is contractual and significant. Personal seal (jitsuin) requirements apply.

Key facts

city	Tokyo
industry	Consumer goods
naics	311, 445, 446
preferredSubmarket	Shibuya
preferredFitoutSpec	High-end
fitoutBand	$185–270/sqft
sqftPerSeat	180
classARentLocal	50000 JPY/sqft/yr
classARentUsd	$113/sqft/yr
vacancyPct	4.6%
typicalLeaseYears	5
typicalRentFreeMonths	4
talentIndex	84
corporateTaxPct	30.6%

Frequently asked questions

Where do consumer goods occupiers lease office space in Tokyo?: Most cluster in Shibuya. Rent runs ~50000 JPY/sqft ($113 USD) for trophy and prime stock.
What fit-out spec do consumer goods occupiers run in Tokyo?: Typically high-end at $185–270/sqft.
How much office space per seat should a consumer goods occupier plan in Tokyo?: Plan ~180 sqft per seat blended. A 100-person team typically takes 18,000 sqft.
What NAICS codes describe the consumer goods vertical?: Representative NAICS 2022 codes: 311, 445, 446.
What is the talent index in Tokyo?: 84/100. Use the city profile for full detail.

Editorial provenance

Reviewed by Kenji Watanabe — APAC contributing editor. Last updated 2026-04-15. See our methodology and editorial standards.

Primary sources for this page

CBRE Marketview reports — CBRE
JLL Office Insight — JLL
Cushman & Wakefield Marketbeat — Cushman & Wakefield
Savills World Research — Savills
Colliers Global Office Outlook — Colliers

Full sources index · Submit a correction