Media and entertainment occupiers in Sydney typically cluster in North Sydney, plan ~165 sqft per seat at high-end fit-out ($225–320/sqft), and pay around 1480 AUD/sqft ($89 USD) on Class A.

  • Preferred submarket: North Sydney.
  • Typical fit-out spec: High-end ($225–320/sqft).
  • Plan ~165 sqft per seat for headcount sizing.
  • Class A rent context: 1480 AUD/sqft ($89 USD).
  • Typical lease: 7 years with 30 months rent-free.
  • Talent depth in Sydney: 85/100.

Media and entertainment office space in Sydney

Media and entertainment occupiers in Sydney typically cluster in North Sydney, plan ~165 sqft per seat at high-end fit-out">fit-out ($225–320/sqft), and pay around 1480 AUD/sqft ($89 USD) on Class A.

TL;DR

  • Preferred submarket: North Sydney.
  • Typical fit-out spec: High-end ($225–320/sqft).
  • Plan ~165 sqft per seat for headcount sizing.
  • Class A rent context: 1480 AUD/sqft ($89 USD).
  • Typical lease: 7 years with 30 months rent-free.
  • Talent depth in Sydney: 85/100.

Where they cluster

Media and entertainment occupiers in Sydney typically anchor in North Sydney. Tech, telecom, consulting, corporate satellites.

What they pay

Class A rent in Sydney runs 1480 AUD/sqft ($89 USD) on a 7-year lease with 30 months free. Prime submarkets sit at or modestly above the city index.

Spec and fit-out

Typical media and entertainment fit-out targets high-end specification at $225–320/sqft. Branded reception, full client-facing programming, premium furniture, and specialist AV are standard.

Headcount sizing

Plan around 165 sqft per seat blended (workstation + circulation + amenity). A 100-headcount media office in Sydney typically targets 16,500 sqft of leasable area.

Talent angle

Creative-class talent prefers loft-style, photogenic submarkets with adjacent agency and post-production ecosystems. Australia's deepest financial-services, technology, and professional-services talent pool. Average all-in compensation indexes 85.

Tax and lease context

Headline corporate tax: 30%. Standard 5-10 year lease. Gross or net structure (both common). Australian leases distinguish 'face rent' (headline) from 'effective rent' (face minus incentive). Incentives of 30-40% are now standard — typically structured as rent abatement, fit-out contribution, or both.

Key facts

citySydney
industryMedia and entertainment
naics512, 515, 519130
preferredSubmarketNorth Sydney
preferredFitoutSpecHigh-end
fitoutBand$225–320/sqft
sqftPerSeat165
classARentLocal1480 AUD/sqft/yr
classARentUsd$89/sqft/yr
vacancyPct12.6%
typicalLeaseYears7
typicalRentFreeMonths30
talentIndex85
corporateTaxPct30%

Frequently asked questions

Where do media and entertainment occupiers lease office space in Sydney?
Most cluster in North Sydney. Rent runs ~1480 AUD/sqft ($89 USD) for trophy and prime stock.
What fit-out spec do media and entertainment occupiers run in Sydney?
Typically high-end at $225–320/sqft.
How much office space per seat should a media and entertainment occupier plan in Sydney?
Plan ~165 sqft per seat blended. A 100-person team typically takes 16,500 sqft.
What NAICS codes describe the media and entertainment vertical?
Representative NAICS 2022 codes: 512, 515, 519130.
What is the talent index in Sydney?
85/100. Use the city profile for full detail.

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Editorial provenance

Reviewed by Kenji Watanabe — APAC contributing editor. Last updated 2026-04-15. See our methodology and editorial standards.

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