Media and entertainment occupiers in Minneapolis typically cluster in North Loop, plan ~165 sqft per seat at high-end fit-out ($150–215/sqft), and pay around 32 USD/sqft ($32 USD) on Class A.

  • Preferred submarket: North Loop.
  • Typical fit-out spec: High-end ($150–215/sqft).
  • Plan ~165 sqft per seat for headcount sizing.
  • Class A rent context: 32 USD/sqft ($32 USD).
  • Typical lease: 10 years with 16 months rent-free.
  • Talent depth in Minneapolis: 82/100.

Media and entertainment office space in Minneapolis

Media and entertainment occupiers in Minneapolis typically cluster in North Loop, plan ~165 sqft per seat at high-end fit-out">fit-out ($150–215/sqft), and pay around 32 USD/sqft ($32 USD) on Class A.

TL;DR

  • Preferred submarket: North Loop.
  • Typical fit-out spec: High-end ($150–215/sqft).
  • Plan ~165 sqft per seat for headcount sizing.
  • Class A rent context: 32 USD/sqft ($32 USD).
  • Typical lease: 10 years with 16 months rent-free.
  • Talent depth in Minneapolis: 82/100.

Where they cluster

Media and entertainment occupiers in Minneapolis typically anchor in North Loop. Tech, creative agencies, advertising, food and beverage HQs.

What they pay

Class A rent in Minneapolis runs 32 USD/sqft ($32 USD) on a 10-year lease with 16 months free. Prime submarkets sit at or modestly above the city index.

Spec and fit-out

Typical media and entertainment fit-out targets high-end specification at $150–215/sqft. Branded reception, full client-facing programming, premium furniture, and specialist AV are standard.

Headcount sizing

Plan around 165 sqft per seat blended (workstation + circulation + amenity). A 100-headcount media office in Minneapolis typically targets 16,500 sqft of leasable area.

Talent angle

Creative-class talent prefers loft-style, photogenic submarkets with adjacent agency and post-production ecosystems. Deep Fortune 500 corporate, healthcare, retail, and agribusiness talent. Strong feed from the University of Minnesota and the broader UMN system. Healthcare talent base supports Mayo Clinic and UnitedHealth Group.

Tax and lease context

Headline corporate tax: 30.6%. Modified-gross structures with opex pass-throughs. 10-year terms standard for trophy. Free rent of 14-18 months and TI of $80-$120/sqft typical on a 10-year deal.

Key facts

cityMinneapolis
industryMedia and entertainment
naics512, 515, 519130
preferredSubmarketNorth Loop
preferredFitoutSpecHigh-end
fitoutBand$150–215/sqft
sqftPerSeat165
classARentLocal32 USD/sqft/yr
classARentUsd$32/sqft/yr
vacancyPct23.7%
typicalLeaseYears10
typicalRentFreeMonths16
talentIndex82
corporateTaxPct30.6%

Frequently asked questions

Where do media and entertainment occupiers lease office space in Minneapolis?
Most cluster in North Loop. Rent runs ~32 USD/sqft ($32 USD) for trophy and prime stock.
What fit-out spec do media and entertainment occupiers run in Minneapolis?
Typically high-end at $150–215/sqft.
How much office space per seat should a media and entertainment occupier plan in Minneapolis?
Plan ~165 sqft per seat blended. A 100-person team typically takes 16,500 sqft.
What NAICS codes describe the media and entertainment vertical?
Representative NAICS 2022 codes: 512, 515, 519130.
What is the talent index in Minneapolis?
82/100. Use the city profile for full detail.

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Editorial provenance

Reviewed by Miriam Hollander — Lead market analyst. Last updated 2026-04-15. See our methodology and editorial standards.

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