Consumer goods occupiers in Hanoi typically cluster in West Lake / Tay Ho, plan ~180 sqft per seat at high-end fit-out ($125–185/sqft), and pay around 312 USD/sqft ($29 USD) on Class A.

• Preferred submarket: West Lake / Tay Ho.
• Typical fit-out spec: High-end ($125–185/sqft).
• Plan ~180 sqft per seat for headcount sizing.
• Class A rent context: 312 USD/sqft ($29 USD).
• Typical lease: 5 years with 6 months rent-free.
• Talent depth in Hanoi: 72/100.

TL;DR

• Preferred submarket: West Lake / Tay Ho.
• Typical fit-out spec: High-end ($125–185/sqft).
• Plan ~180 sqft per seat for headcount sizing.
• Class A rent context: 312 USD/sqft ($29 USD).
• Typical lease: 5 years with 6 months rent-free.
• Talent depth in Hanoi: 72/100.

Where they cluster

Consumer goods occupiers in Hanoi typically anchor in West Lake / Tay Ho. Embassies, expat services, boutique HQs, hospitality.

What they pay

Class A rent in Hanoi runs 312 USD/sqft ($29 USD) on a 5-year lease with 6 months free. Prime submarkets sit at or modestly above the city index.

Spec and fit-out

Typical consumer goods fit-out targets high-end specification at $125–185/sqft. Branded reception, full client-facing programming, premium furniture, and specialist AV are standard.

Headcount sizing

Plan around 180 sqft per seat blended (workstation + circulation + amenity). A 100-headcount consumer office in Hanoi typically targets 18,000 sqft of leasable area.

Talent angle

Brand, merchandising, and digital teams gravitate to creative-class submarkets with strong adjacent retail and hospitality. Strong manufacturing, IT, BPO, and services talent. Vietnam National University Hanoi, Hanoi University of Science and Technology (HUST), and FPT University anchor the regional pipeline. Multilingual (Vietnamese, English, Korean, Japanese) talent supports FDI tenancy.

Tax and lease context

Headline corporate tax: 20%. Vietnamese gross structure (rent inclusive of management fees). Rents typically quoted in USD/sqm/month and paid in VND at official FX. 3-5 year terms standard. Rent-free of 4-8 months on 5-year terms plus USD 200-400/sqm TI typical.

Key facts

Frequently asked questions

Where do consumer goods occupiers lease office space in Hanoi?

Most cluster in West Lake / Tay Ho. Rent runs ~312 USD/sqft ($29 USD) for trophy and prime stock.

What fit-out spec do consumer goods occupiers run in Hanoi?

Typically high-end at $125–185/sqft.

How much office space per seat should a consumer goods occupier plan in Hanoi?

Plan ~180 sqft per seat blended. A 100-person team typically takes 18,000 sqft.

What NAICS codes describe the consumer goods vertical?

Representative NAICS 2022 codes: 311, 445, 446.

What is the talent index in Hanoi?

72/100. Use the city profile for full detail.

Related

• Consumer goods — global overview
• Hanoi — full city profile
• Financial services in Hanoi
• Asset management in Hanoi
• Investment banking in Hanoi
• Legal services in Hanoi

Editorial provenance

Reviewed by Class A Atlas Editorial Desk — House byline · global editorial team. Last updated 2026-04-15. See our methodology and editorial standards.

Primary sources for this page

• CBRE Marketview reports — CBRE
• JLL Office Insight — JLL
• Cushman & Wakefield Marketbeat — Cushman & Wakefield
• Savills World Research — Savills
• Colliers Global Office Outlook — Colliers

Full sources index · Submit a correction

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