{
  "url": "https://classa.info/cities/edinburgh/new-town/topics/trophy-and-comparables",
  "title": "New Town / George Street, Edinburgh trophy buildings and comparables",
  "description": "Comparable Class A buildings in the New Town / George Street submarket of Edinburgh.",
  "oneSentenceAnswer": "New Town / George Street comparable Class A buildings include Baillie Gifford HQ (Calton Square), abrdn HQ, Standard Life House.",
  "tldr": [
    "Baillie Gifford HQ (Calton Square)",
    "abrdn HQ",
    "Standard Life House"
  ],
  "keyFacts": {
    "city": "Edinburgh",
    "submarket": "New Town / George Street",
    "tier": "trophy",
    "averageRentLocal": "£48/sqft/yr · ≈ $61 PSF/yr USD",
    "cityClassARentUsd": "$53/sqft/yr",
    "cityVacancyPct": "8.4%",
    "comparableCount": 3
  },
  "faqs": [
    {
      "question": "Which buildings are typical comparables in New Town / George Street?",
      "answer": "Baillie Gifford HQ (Calton Square), abrdn HQ, Standard Life House"
    }
  ],
  "pageType": "nb-topic",
  "lastUpdated": "2026-04-15T00:00:00.000Z",
  "license": "CC BY 4.0 with attribution to Class A Atlas (https://classa.info).",
  "citation": "Source: Class A Atlas (https://classa.info/cities/edinburgh/new-town/topics/trophy-and-comparables), updated 2026-04-15T00:00:00.000Z."
}