{
  "url": "https://classa.info/cities/edinburgh/new-town/topics/tenant-profile",
  "title": "New Town / George Street, Edinburgh tenant profile",
  "description": "Which tenants cluster in New Town / George Street and why.",
  "oneSentenceAnswer": "New Town / George Street's tenant base is anchored by asset management (baillie gifford, abrdn), banking, law firms, professional services.",
  "tldr": [
    "Tier: trophy.",
    "Tenant character: The asset management trophy spine.",
    "Average rent: £48/sqft/yr · ≈ $61 PSF/yr USD."
  ],
  "keyFacts": {
    "city": "Edinburgh",
    "submarket": "New Town / George Street",
    "tier": "trophy",
    "averageRentLocal": "£48/sqft/yr · ≈ $61 PSF/yr USD",
    "cityClassARentUsd": "$53/sqft/yr",
    "cityVacancyPct": "8.4%"
  },
  "faqs": [
    {
      "question": "What kind of tenants lease in New Town / George Street?",
      "answer": "Asset management (Baillie Gifford, abrdn), banking, law firms, professional services."
    }
  ],
  "pageType": "nb-topic",
  "lastUpdated": "2026-04-15T00:00:00.000Z",
  "license": "CC BY 4.0 with attribution to Class A Atlas (https://classa.info).",
  "citation": "Source: Class A Atlas (https://classa.info/cities/edinburgh/new-town/topics/tenant-profile), updated 2026-04-15T00:00:00.000Z."
}