New Town / George Street is best-fit for asset management (baillie gifford, abrdn), banking, law firms, professional services.

• Tier: trophy.
• Tenant fit: Asset management (Baillie Gifford, abrdn), banking, law firms, professional services.
• Average rent £48/sqft/yr · ≈ $61 PSF/yr USD.

TL;DR

• Tier: trophy.
• Tenant fit: Asset management (Baillie Gifford, abrdn), banking, law firms, professional services.
• Average rent £48/sqft/yr · ≈ $61 PSF/yr USD.

Best fit

Asset management (Baillie Gifford, abrdn), banking, law firms, professional services.

Less good fit

Cost-sensitive operations and back-office functions are usually a poor fit — the rent premium is real and is paid for brand and address.

Key facts

Frequently asked questions

Is New Town / George Street the right fit for my office?

Asset management (Baillie Gifford, abrdn), banking, law firms, professional services. If your profile aligns, yes. If your priority is cost over address, consider value-tier submarkets first.

Related

• New Town / George Street — submarket overview
• Edinburgh — full city profile
• Edinburgh submarkets — all
• New Town / George Street — Rents
• New Town / George Street — Tenants
• New Town / George Street — Transit
• New Town / George Street — Amenity

Editorial provenance

Reviewed by Class A Atlas Editorial Desk — House byline · global editorial team. Last updated 2026-04-15. See our methodology and editorial standards.

Primary sources for this page

• CBRE Marketview reports — CBRE
• JLL Office Insight — JLL
• Cushman & Wakefield Marketbeat — Cushman & Wakefield
• Savills World Research — Savills
• Colliers Global Office Outlook — Colliers

Full sources index · Submit a correction

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