Preston Center (prime, ~$56/sqft/yr) is one of 6 Dallas Class A submarkets we track.

  • Preston Center sits at prime tier.
  • Average rent $56/sqft/yr vs city average 36.
  • Compared submarkets: Uptown (trophy), Arts District / Downtown East (trophy), Victory Park (prime).

Preston Center vs other Dallas submarkets

Preston Center (prime, ~$56/sqft/yr) is one of 6 Dallas Class A submarkets we track.

TL;DR

  • Preston Center sits at prime tier.
  • Average rent $56/sqft/yr vs city average 36.
  • Compared submarkets: Uptown (trophy), Arts District / Downtown East (trophy), Victory Park (prime).

Side-by-side with peers

**Uptown** (trophy, $58/sqft/yr) — Dallas's deepest trophy concentration. **Arts District / Downtown East** (trophy, $52/sqft/yr) — Trophy stock at the museum cluster. **Victory Park** (prime, $54/sqft/yr) — Riverfront mixed-use trophy frontier. **Legacy West (Plano)** (trophy, $50/sqft/yr) — Premier suburban trophy market. **Las Colinas (Irving)** (established, $32/sqft/yr) — Established suburban Class A.

Key facts

cityDallas
submarketPreston Center
tierprime
averageRentLocal$56/sqft/yr
cityClassARentUsd$36/sqft/yr
cityVacancyPct24.3%

Frequently asked questions

What other submarkets compete with Preston Center in Dallas?
Uptown, Arts District / Downtown East, Victory Park

Related

Editorial provenance

Reviewed by Miriam Hollander — Lead market analyst. Last updated 2026-04-15. See our methodology and editorial standards.

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