Media and entertainment occupiers in Dallas typically cluster in Victory Park, plan ~165 sqft per seat at high-end fit-out ($170–240/sqft), and pay around 36 USD/sqft ($36 USD) on Class A.

• Preferred submarket: Victory Park.
• Typical fit-out spec: High-end ($170–240/sqft).
• Plan ~165 sqft per seat for headcount sizing.
• Class A rent context: 36 USD/sqft ($36 USD).
• Typical lease: 10 years with 16 months rent-free.
• Talent depth in Dallas: 84/100.

TL;DR

• Preferred submarket: Victory Park.
• Typical fit-out spec: High-end ($170–240/sqft).
• Plan ~165 sqft per seat for headcount sizing.
• Class A rent context: 36 USD/sqft ($36 USD).
• Typical lease: 10 years with 16 months rent-free.
• Talent depth in Dallas: 84/100.

Where they cluster

Media and entertainment occupiers in Dallas typically anchor in Victory Park. Banking, hospitality, sports and entertainment, professional services.

What they pay

Class A rent in Dallas runs 36 USD/sqft ($36 USD) on a 10-year lease with 16 months free. Prime submarkets sit at or modestly above the city index.

Spec and fit-out

Typical media and entertainment fit-out targets high-end specification at $170–240/sqft. Branded reception, full client-facing programming, premium furniture, and specialist AV are standard.

Headcount sizing

Plan around 165 sqft per seat blended (workstation + circulation + amenity). A 100-headcount media office in Dallas typically targets 16,500 sqft of leasable area.

Talent angle

Creative-class talent prefers loft-style, photogenic submarkets with adjacent agency and post-production ecosystems. Deep finance, technology, healthcare, and consulting talent. Major university feed from UT Dallas, SMU, and the broader Texas system. Cost-of-living and tax advantage continues to drive in-migration.

Tax and lease context

Headline corporate tax: 22.5%. Modified-gross structures with operating-expense pass-throughs. 10-year terms standard. Free rent of 14-18 months and TI of $80-$140/sqft typical on a 10-year Class A deal. Concession-rich market.

Key facts

Frequently asked questions

Where do media and entertainment occupiers lease office space in Dallas?

Most cluster in Victory Park. Rent runs ~36 USD/sqft ($36 USD) for trophy and prime stock.

What fit-out spec do media and entertainment occupiers run in Dallas?

Typically high-end at $170–240/sqft.

How much office space per seat should a media and entertainment occupier plan in Dallas?

Plan ~165 sqft per seat blended. A 100-person team typically takes 16,500 sqft.

What NAICS codes describe the media and entertainment vertical?

Representative NAICS 2022 codes: 512, 515, 519130.

What is the talent index in Dallas?

84/100. Use the city profile for full detail.

Related

• Media and entertainment — global overview
• Dallas — full city profile
• Financial services in Dallas
• Asset management in Dallas
• Investment banking in Dallas
• Legal services in Dallas

Editorial provenance

Reviewed by Miriam Hollander — Lead market analyst. Last updated 2026-04-15. See our methodology and editorial standards.

Primary sources for this page

• CBRE Marketview reports — CBRE
• JLL Office Insight — JLL
• Cushman & Wakefield Marketbeat — Cushman & Wakefield
• Savills World Research — Savills
• Colliers Global Office Outlook — Colliers

Full sources index · Submit a correction

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