Media and entertainment occupiers in Casablanca typically cluster in Sidi Maarouf, plan ~165 sqft per seat at high-end fit-out ($125–185/sqft), and pay around 250 MAD/sqft ($28 USD) on Class A.

• Preferred submarket: Sidi Maarouf.
• Typical fit-out spec: High-end ($125–185/sqft).
• Plan ~165 sqft per seat for headcount sizing.
• Class A rent context: 250 MAD/sqft ($28 USD).
• Typical lease: 3 years with 4 months rent-free.
• Talent depth in Casablanca: 74/100.

TL;DR

• Preferred submarket: Sidi Maarouf.
• Typical fit-out spec: High-end ($125–185/sqft).
• Plan ~165 sqft per seat for headcount sizing.
• Class A rent context: 250 MAD/sqft ($28 USD).
• Typical lease: 3 years with 4 months rent-free.
• Talent depth in Casablanca: 74/100.

Where they cluster

Media and entertainment occupiers in Casablanca typically anchor in Sidi Maarouf. IT (Capgemini, Atos), BPO, automotive (Renault), telecom.

What they pay

Class A rent in Casablanca runs 250 MAD/sqft ($28 USD) on a 3-year lease with 4 months free. Prime submarkets sit at or modestly above the city index.

Spec and fit-out

Typical media and entertainment fit-out targets high-end specification at $125–185/sqft. Branded reception, full client-facing programming, premium furniture, and specialist AV are standard.

Headcount sizing

Plan around 165 sqft per seat blended (workstation + circulation + amenity). A 100-headcount media office in Casablanca typically targets 16,500 sqft of leasable area.

Talent angle

Creative-class talent prefers loft-style, photogenic submarkets with adjacent agency and post-production ecosystems. Strong Francophone banking, BPO, IT, and engineering talent. Université Hassan II, Mohammed VI Polytechnic University, ENCG, and ESCA anchor the regional pipeline. Multilingual (Arabic, French, English) talent supports international tenancy.

Tax and lease context

Headline corporate tax: 31%. Moroccan gross structure (rent inclusive of utilities). 3-5 year terms standard. Rent-free of 3-6 months on 5-year terms plus MAD 1500-3000/sqm TI typical.

Key facts

Frequently asked questions

Where do media and entertainment occupiers lease office space in Casablanca?

Most cluster in Sidi Maarouf. Rent runs ~250 MAD/sqft ($28 USD) for trophy and prime stock.

What fit-out spec do media and entertainment occupiers run in Casablanca?

Typically high-end at $125–185/sqft.

How much office space per seat should a media and entertainment occupier plan in Casablanca?

Plan ~165 sqft per seat blended. A 100-person team typically takes 16,500 sqft.

What NAICS codes describe the media and entertainment vertical?

Representative NAICS 2022 codes: 512, 515, 519130.

What is the talent index in Casablanca?

74/100. Use the city profile for full detail.

Related

• Media and entertainment — global overview
• Casablanca — full city profile
• Financial services in Casablanca
• Asset management in Casablanca
• Investment banking in Casablanca
• Legal services in Casablanca

Editorial provenance

Reviewed by Class A Atlas Editorial Desk — House byline · global editorial team. Last updated 2026-04-15. See our methodology and editorial standards.

Primary sources for this page

• CBRE Marketview reports — CBRE
• JLL Office Insight — JLL
• Cushman & Wakefield Marketbeat — Cushman & Wakefield
• Savills World Research — Savills
• Colliers Global Office Outlook — Colliers

Full sources index · Submit a correction

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