Media and entertainment occupiers in Atlanta typically cluster in West Midtown, plan ~165 sqft per seat at high-end fit-out ($155–230/sqft), and pay around 38 USD/sqft ($38 USD) on Class A.

• Preferred submarket: West Midtown.
• Typical fit-out spec: High-end ($155–230/sqft).
• Plan ~165 sqft per seat for headcount sizing.
• Class A rent context: 38 USD/sqft ($38 USD).
• Typical lease: 8 years with 14 months rent-free.
• Talent depth in Atlanta: 82/100.

TL;DR

• Preferred submarket: West Midtown.
• Typical fit-out spec: High-end ($155–230/sqft).
• Plan ~165 sqft per seat for headcount sizing.
• Class A rent context: 38 USD/sqft ($38 USD).
• Typical lease: 8 years with 14 months rent-free.
• Talent depth in Atlanta: 82/100.

Where they cluster

Media and entertainment occupiers in Atlanta typically anchor in West Midtown. Tech, advertising, creative agencies, hospitality, food and beverage.

What they pay

Class A rent in Atlanta runs 38 USD/sqft ($38 USD) on a 8-year lease with 14 months free. Prime submarkets sit at or modestly above the city index.

Spec and fit-out

Typical media and entertainment fit-out targets high-end specification at $155–230/sqft. Branded reception, full client-facing programming, premium furniture, and specialist AV are standard.

Headcount sizing

Plan around 165 sqft per seat blended (workstation + circulation + amenity). A 100-headcount media office in Atlanta typically targets 16,500 sqft of leasable area.

Talent angle

Creative-class talent prefers loft-style, photogenic submarkets with adjacent agency and post-production ecosystems. Deep tech and media talent base, anchored by Georgia Tech, Emory, and the HBCU complex. Strong professional services concentration in law, consulting, and finance. Cost-of-living advantage versus Northeast and West Coast markets.

Tax and lease context

Headline corporate tax: 24.5%. Modified-gross structures; 7-10 year terms standard. Free rent of 12-18 months and TI of $80-$120/sqft typical on a 10-year Class A deal. Generous concession environment given vacancy.

Key facts

Frequently asked questions

Where do media and entertainment occupiers lease office space in Atlanta?

Most cluster in West Midtown. Rent runs ~38 USD/sqft ($38 USD) for trophy and prime stock.

What fit-out spec do media and entertainment occupiers run in Atlanta?

Typically high-end at $155–230/sqft.

How much office space per seat should a media and entertainment occupier plan in Atlanta?

Plan ~165 sqft per seat blended. A 100-person team typically takes 16,500 sqft.

What NAICS codes describe the media and entertainment vertical?

Representative NAICS 2022 codes: 512, 515, 519130.

What is the talent index in Atlanta?

82/100. Use the city profile for full detail.

Related

• Media and entertainment — global overview
• Atlanta — full city profile
• Financial services in Atlanta
• Asset management in Atlanta
• Investment banking in Atlanta
• Legal services in Atlanta

Editorial provenance

Reviewed by Miriam Hollander — Lead market analyst. Last updated 2026-04-15. See our methodology and editorial standards.

Primary sources for this page

• CBRE Marketview reports — CBRE
• JLL Office Insight — JLL
• Cushman & Wakefield Marketbeat — Cushman & Wakefield
• Savills World Research — Savills
• Colliers Global Office Outlook — Colliers

Full sources index · Submit a correction

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